This is particularly helpful when competing against other casinos within walking distance. Consider using beacons or other proximity marketing tactics to boost guest interest if they’re in the area.Really focus on the things that make you stand out so that future visitors can find you when they search for those things. Optimize your content for keywords related to your amenities, location, unique offerings, and latest events - not just your casino.Participate in conversations about gaming, your casino, local news, and other things happening in the community. Create social media profiles for the channels your audience cares most about.Once you know the local regulations, test ads for keyword phrases relevant to your offerings. According to Google’s policies, “Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors.” Check local regulations for the areas you want to target and your offerings.

Use search engine advertising appropriately.

Use keyword phrases related to those amenities, as well as high-quality images, appropriate captioning, and catchy headlines.

Create separate landing pages for each of your most important amenities.

In addition to investing in tools, you can boost discoverability online for your casino in a few ways: To best understand where things currently stand, we recommend using marketing and SEO tools such as Moz and SEMrush. By noting how often your casino comes up and how highly it’s ranked in search results, you can get an idea of how good your discoverability is. How easy would it be to find yours online? Try typing some searches in various search engines, looking up reviews on travel sites, and searching social media for casinos like yours. Imagine you are one of your potential guests in search of a great casino. Discoverability refers to how easy (or hard) it is for your audience to find you online. Boost discoverability.īecause competition among casinos is so tough, discoverability is incredibly important. Explore 6 proven strategies to maximize your casino marketing efforts: 1. The best part? The majority of the following ideas are easy and inexpensive to implement. In this post, we explore tried and true casino marketing strategies that are sure to boost your business - both now and in the long run. But do they know that? With the right casino marketing, your location can evolve from a middle-of-the-pack competitor to an industry-leading powerhouse.

Your casino is a unique addition to your marketplace and an attractive destination for your audience.

Rules for entering a casino